Ending a shower in cold water is scientifically one of the best ways to start your day. It kick starts the metabolism, closes pores, enriches hair follicles, replenishes muscles, and hydrates the skin... all great things right? So you're going to start taking them now?
Chances are, probably not. Probably the same reason why those who should commit to exercise and cleaner eating don't carry out a path to healthier living. Because its easier to do whats comfortable rather than working for what is challenging. Because settling for what we have often feels better than striving for what we want.
Now some people are lazy, but a lot of us work hard. So what stops us from taking a chance on what we truly crave. What we know we can have, but don't. Is it resources, direction, knowledge?... No, those are all accessible. It's something deeper, something much more damaging. That something is fear. Fear of failure, fear of disappointment, fear of judgement.
Fear can entrap us, dictate and define us. It's what can what allow us to become more focused on the 'what ifs' and less on the 'lets find out'. It allows us to accept contentment. It's what stops us from striving for our life's unknown futures based on its past disappointments.
But we can not let the fear of pain, judgement or failure be what stops us from taking action on our true motives. Our fate is not dictated on our talents but our character. We must be willing to persevere and allow our opportunity to present itself. We must make it undeniable.
You are worthy of any good you wish to amount to be, but you have to be willing to take the cold shower. Because one day the smoke will clear, the air will settle, and there it is, your nugget of possibility. So what are you gonna do? Ill tell you... Jump. F***ing jump. It might not be easy, it might not be fun, but dammit its ALWAYS worth it.
I hear it from owners all the time, "business is well, I have great customer loyalty, and we have been around for 40 years, but we cannot get a first page ranking on Google for the life of us."
After a quick course on 'Online-Marketing 101' from yours truly, these sad, sad business owners have a choice to make, accept the reality of a poorly ranking site, or take action on a solution.
So how does a company land on the first page of Google? Its certainly not easy, some may say you will have better luck climbing Everest in sandals, but for starters, we have to understand how their algorithm works.
Google is like that football coach who is tough but fair and produces results so everyone wants to play for him. At the end of the day he wants what is best for you, but does not make the voyage to the starting line-up very easy. With a strong moral and ethical foundation if you prove yourself right by showing up to practice every day and giving your absolute all, he might just throw you in the fourth quarter when you're team is up by 40 against Titsville. And if you continue to work hard and play well when it matters? Well then its simple, more playing time for you. So as the season continues and you proceed to prove yourself as a trusted, reliable source through your continued action, you are now one the top 3 receivers on the team in catches, yards per carry and touchdowns, congrats. But remember, this coach is tough, so if you stop showing up to practice, giving it your best, or preforming in the game, well then your 'top 3' receiver ranking will quickly demise as quickly as it succeeded.
Get where I am going with this? Just like that tough coach, Google wants what is best for your business, but they are not going to make their first page ranking easy for you. Because anything worth having is worth working for. First you have to prove to Google you are active and care about your web presence. This is simply done through making good habit of updating your Social Media, Blog posts, business citations, on-page SEO, off-page link-building, secured SSL, having a mobile friendly solution etc. Why is this all important? because the internet all ties together as well as Charlotte's beautiful web.
So as you continue to build trust and credibility through your proceeded action, Google will be more likely to 'play' you and will continue to play you if your site generates healthy traffic through their searches. Make sense?
At the end of the day their goal is simple, to give the viewers the best user experience through your site based on its content relatively. But since any baboon can write whatever they want on the internet, they need to make sure you are a credible source before ranking you at the top. Which is why they have openly said that they are more like to rank websites who invest in a 'Responsive Site', have an active blog, continued Social Media updates, accurate business citations, credible link-building etc. Why? because a business who invests their time and money is more than likely a business who can be trusted.
Just like anything in life, you will be granted the success based off of the action you take. So there is hope, repent and get on it today, right now. Change that website, update that Facebook Page, Tweet away and sooner than later all will be right with the world.
Lastly and certainly not least, if you feel like you just don't have the time, knowledge or ability to maintain a highly functional website, please seek professional help. Whether it be the team here at New Wave Digital Designs, or some local floozie who freelances in his basement, put the time, effort and money into the right hands and the results will be seen. But remember peps, SEO is a long term investment that is sure to pay itself off.
"You don't get a second chance at a first impression"